LEGAL · COOKIES
Cookie Policy
1. What Are Cookies
Cookies are small text files placed on your device by a website when you visit it. They allow the website to remember information about your visit — such as your preferences or whether you have previously consented to cookies — making the experience more consistent the next time you return.
Cookies do not give us direct access to your computer or any information about you other than what you choose to share. You can control which cookies are placed by adjusting your preferences below or through your browser settings.
2. Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are required for the website to function and cannot be disabled. They support basic operations such as page navigation, form submission handling, and storing your cookie consent status.
| Cookie | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie preferences | 1 year |
| session | Maintains your browsing session | Session |
Analytics Cookies (Optional)
These cookies help us understand how visitors use our website — which pages are most visited, how long visitors stay, and where they arrive from. The data collected is aggregated and does not identify individuals.
| Service | Purpose | Duration |
|---|---|---|
| Google Analytics (GA4) | Pageview and session tracking | Up to 2 years |
| Microsoft Clarity | Heatmaps and session recordings | 1 year |
Marketing Cookies (Optional)
These cookies are used to understand the effectiveness of our advertising across platforms such as Google and LinkedIn. They may be used to show relevant content to visitors who have previously visited our website.
| Service | Purpose | Duration |
|---|---|---|
| Google Ads | Conversion tracking | 90 days |
| Meta Pixel | Ad performance measurement | 180 days |
Preference Cookies (Optional)
These cookies remember settings you have selected — such as language or region — so you do not need to configure them each time you visit. They improve convenience without tracking your activity beyond the site.
3. Manage Your Cookie Preferences
You can adjust your preferences for each category below. Essential cookies cannot be disabled as they are required for the website to function. Changes take effect immediately and are saved to your browser.
Essential Cookies
Required for site functionality — always active
Analytics Cookies
Help us understand how visitors use this website
Marketing Cookies
Used for measuring advertising effectiveness
Preference Cookies
Remember your settings and choices
4. Cookie Duration
Cookies vary in how long they remain on your device:
- Session cookies — exist only while your browser is open and are deleted when you close it. Typically used for navigation and security.
- Persistent cookies — remain for a defined period (e.g., 90 days to 2 years) even after you close your browser. Used for preference storage and analytics.
- Your consent preference — stored locally in your browser for up to 12 months, after which we will ask for your preferences again.
5. Third-Party Cookies
Some cookies are set by third-party services that appear on our website. We do not have direct control over these cookies. The relevant third parties and their policies include:
- Google Analytics / Google Ads — governed by Google's Privacy Policy at policies.google.com/privacy
- Meta (Facebook) Pixel — governed by Meta's Data Policy at facebook.com/privacy/policy
- Microsoft Clarity / Bing — governed by Microsoft's Privacy Statement at privacy.microsoft.com
6. Managing Cookies in Your Browser
Most browsers allow you to manage cookies through their settings. Note that restricting cookies may affect the functionality of some websites. Select your browser below for instructions:
- Click the three-dot menu (⋮) in the top-right corner.
- Select Settings, then Privacy and security.
- Click Cookies and other site data.
- Choose your preferred setting or click See all cookies and site data to manage individual cookies.
- Click the hamburger menu (☰) in the top-right corner.
- Select Settings, then Privacy & Security.
- Under Cookies and Site Data, adjust the settings or click Manage Data.
- You can also add exceptions for specific websites.
- Open Safari and click Safari in the top menu bar.
- Select Preferences, then Privacy.
- Adjust the Cookies and website data setting.
- Click Manage Website Data to view and remove specific cookies.
- Click the three-dot menu (…) in the top-right corner.
- Select Settings, then Cookies and site permissions.
- Click Cookies and site data to manage your settings.
- Use the toggle or blocked/allowed lists for granular control.
Mobile browsers: On iOS, go to Settings → Safari → Privacy & Security. On Android, open Chrome → Settings → Privacy → Cookies.
7. Your Rights
- You have the right to withdraw consent to non-essential cookies at any time by updating your preferences using the toggles above.
- Withdrawing consent does not affect the lawfulness of data processing that occurred before withdrawal.
- Disabling analytics or marketing cookies will not prevent you from using this website, though some functionality may be reduced.
- You may lodge a complaint with the Personal Data Protection Commission (PDPC) at pdpc.gov.sg if you believe your data rights have not been respected.
For questions about our use of cookies, please contact: [email protected]